Watch the free webinar Master Marketing Plans That Attract New Clients with Bob Roth, Managing Partner, Cypress HomeCare Solutions.


This presentation will help agencies develop a marketing plan that fits their business and assists them in understanding the ins‐and‐outs of how to market, who to market to and when to market in the private duty and/or home health industries. With Bob’s step‐by‐step marketing process, attendees will learn the best methods for developing a marketing plan that fits their unique business needs and for setting up and delivering the most effective marketing budget for their company. Bob will review the methods of “fishing in a barrel” vs. “fishing in the ocean” when pursuing marketing opportunities. Through specific tools directed at target audiences, individuals will see the marketing success of Cypress HomeCare Solutions, ranked the #1 home care agency in Arizona.

Learning Objectives:

  • Build a marketing plan that fits unique business needs
  • Discuss how to determine a marketing budget
  • Inspire marketing tactics through proven examples


Bob Roth
Managing Partner, Cypress HomeCare Solutions

With over 32 years of consumer products, health care and technology experience, Bob Roth is considered an innovator in enhancing communication and effectively supporting customers and clients. In 1994, Bob assisted his family in creating Cypress HomeCare Solutions. As a leading home care business in Phoenix, Cypress is dedicated to providing the highest quality in compassionate home care services to families with loved ones that are chronically ill, disabled or aging. Bob is currently Managing Partner for Cypress HomeCare Solutions, a position he has held since December 2003.