Watch the free webinar You Need More Than Donuts: Marketing in This Changing Time of Health Care Reform with Elizabeth Zink-Pearson, Health Law & Business Attorney, Pearson & Bernard.


Health care reform is presenting new and ever-challenging legal hurdles to how providers and suppliers do business – from clinical practices and reimbursement crunches to Medicare compliance including enhanced scrutiny on marketing practices. Health care reform places emphasis on collaboration amongst treating providers and suppliers but old obstacles in the form of kickback and other fraud and abuse laws still exist. New collaborative “innovations” are being introduced by CMS and other payers targeting efficiency and quality. Health care providers need to reinvent their marketing practice using quality data and forward-thinking clinical programs which demonstrate the value they can add to the reducing the cost and inefficiencies of health care.

In this free webinar you will learn:

  • New CMS innovative programs that play to your strengths and build your agency
  • What collaborative providers want to know about you and how to tailor your marketing programs to gain a seat at the table
  • The legal restrictions that still remain that pose risk to your marketing program and your agency


Elizabeth Zink-Pearson
Health Law & Business Attorney, Pearson & Bernard

For more over 20 years, Elizabeth Zink-Pearson has served the needs of health care providers around the country. As a founding member of Pearson & Bernard, PSC in 1998, Liz brought her extensive experience in health law and employment law to the firm along with her characteristic informal, non-legal approach to problem-solving for clients in the ever-changing world of health care.

Over the years, Liz’s practice expanded to include corporate organization, merger and acquisitions, and corporate compliance for health care providers. Consistent with the firm’s mission to counsel and educate clients, Ms. Pearson lectures frequently for state and national trade associations on many legal topics including Medicare compliance, Fraud and Abuse, Corporate Compliance, Employment Practices and Fair Labor Standards Act compliance.

Outside the firm, Liz is an adjunct Professor at Chase College of Law and she shares her legal background with many community charitable groups including the Northern Kentucky Volunteer Lawyers, was counsel and Board Member of the Faith Community Pharmacy, a local charitable pharmacy, and on the Board of Directors for the National Family Caregivers Association.