Watch the free webinar Magical 3 “R”s: Recruiting, Retention & Referrals with Sharon K. Brothers, MSW, CEO and Co-Founder of Institute for Professional Care Education.


Differentiating your business in a crowded market place can be challenging at times. Learn how to create a program that will give you conversations to get through the door as you focus on the magical 3 “R”s: recruitment, retention and referrals.

During this webinar, you'll discover:

  • How to position your business as an employer of choice and get the best applicants possible.
  • How to keep – and grow – your best and brightest so that they can drive quality care and superior client satisfaction.
  • How to get in the door of the toughest referral sources with a message that they’ll hear and value.
  • And more!


Sharon K. Brothers, MSW
CEO & Co-Founder of Institute for Professional Care Education

Sharon K. Brothers, MSW brings over 30 years’ experience in senior care services to her passion as the founder and CEO of the Institute for Professional Care Education. Sharon has an advanced degree in social work and leadership experience in multi-state Assisted Living corporations. She has been a developer, owner and operator of dementia care assisted living communities and has deep expertise as an educator.