Watch the free webinar Complexities of Buying & Selling Care: Private Duty Today, Home Health Tomorrow with Merrily Orsini, President and CEO of corecubed.


The disruption of the old model of healthcare provision and reimbursement is changing how health care services are sold, and who they are sold to. The private duty home care sector has historically been a consumer-driven sale. The introduction of MCOs, ACOs, bundled payment entities, and medical homes to the home health industry is altering how home health agencies must market their services. Selling to a broad consumer-focused base will soon be the marketing model for both private duty and home health.

During this webinar, you'll discover:

  • Smart marketing ideas that include reaching consumers as well as referral sources
  • The nurturing marketing that private duty does well and how that translates into new targets for marketing home health
  • How the psychology of home care service seekers is translated into those seeking home health care
  • And more!


Merrily Orsini
President/CEO, corecubed

Merrily Orsini’s professional background is solid with aging care issues and solutions. Leadership is in her genes. Her business ownership began in 1981 with a geriatric care managed in-home care agency, a venture that garnered her the prestigious EY Entrepreneur of the Year Award in 1996. She would later sell that business and in 1998 found corecubed, a full-service marketing, design and SEO company that focuses on digital integrated marketing for home care and aging care services. Orsini combines her skills in technology with her expertise in communicating and a fondness for interacting with people in all that she does.