Watch the free webinar Brand Aid: Creating and Maintaining a Healthy Brand with Jenni Perkins, Content Curator with Emagination Unlimited.
ABOUT THIS WEBINAR
What exactly is a brand? Why is it important? How do I know if mine is healthy and thriving or at risk? This presentation will delve into the nuances of strategic brand development, helping healthcare leaders from any discipline quickly assess whether current brand positioning is relevant and will support future growth opportunities.
More than sleek design and a catchy tagline, healthy brands encompass a broad range of touch points with internal and external audiences in a variety of forums and mediums. Your brand is the sum of people's perception of your organization - and it's one of your company's most valuable assets. To reap the desired dividends, you must invest wisely in brand development and maintenance.
During this webinar, we'll discuss:
- Components of a brand
- Vital questions for brand assessments
- Considerations for a brand refresh or rebrand
- And more!
ABOUT THE SPEAKER
Content Curator with Emagination Unlimited
A marketing and public relations executive with special expertise in healthcare, Jenni possesses a unique zeal for developing strategic brand positioning, skillfully merging the complex arts of creative services and copywriting with market and audience analysis to achieve desired outcomes. With a strong background in the hospice industry, Jenni is an accomplished professional with more than a decade of experience in content creation, media relations, brand development, project management, special events and philanthropy. Prior to joining Emagination Unlimited as the firm's Content Curator, Jenni championed the rebranding of Covenant Care, which became the fundamental brand platform for the organization's expansion from a regional hospice provider to an integrated post-acute healthcare delivery system.